A big, chunky, unequally divided chocolate bar from Amsterdam. Good looking, incredibly tasty, but – above all – I have a story to tell. An important one. One that you, your friends, your neighbour, your auntie and everybody else should know. And share.
Right now, slaves are working on cocoa farms in West Africa. Many of them are children. Tony’s Chocolonely exists to change that. Our vision is 100% slave free chocolate. Not just our chocolate, but all chocolate worldwide.
With incredibly tasting chocolate we lead by example and show the world chocolate can be made differently: in taste, packaging and the way we treat cocoa farmers. 100% slave free, fair and transparent.
Through direct, long-term relationships with cocoa farmers and other supply chain partners, we’ve created a completely transparent and traceable bean-to-bar process. We agree on better prices for the farmers and train them to increase productivity on their farms. Furthermore, one percent of our net revenue is donated to the Chocolonely Foundation, supporting projects to eradicate slavery in the cocoa chain.
A big next step at our roadmap towards a 100% slave free chocolate industry is marked by the launch in Sweden. The Swedes are not just big chocolate fans, but moreover consumers who are conscious about the environment and social welfare. Our role is to inspire consumers and companies to take responsibility. Sweden is the first Scandinavian market country with Tony’s Chocolonely’s chunky chocolate bars available at local retailers, including Paradiset, Urban Deli, Stories cafés, Apotea and many more.
Tony’s Chocolonely was founded in 2005 by Dutch journalist Teun van de Keuken (‘Tony’) when he discovered the world’s largest chocolate companies were buying cocoa from plantations that used child slavery. According to recent study by Tulane University, over 2 million children were found in hazardous working conditions in the cocoa production industry in Ghana and the Ivory Coast. After learning these facts, Teun van de Keuken ate 12 chocolate bars and turned himself in to the police for fencing. As ‘chocolate criminal’ he purchased an illegally manufactured product. When the trial didn’t result in his conviction, he decided to start a chocolate company, Tony’s Chocolonely. A company dedicated to realise a 100% slave free chocolate industry.