our mission - crazy about chocolate, serious about people
A 100% slave-free chocolate industry – that’s our goal. It’s the reason we created Tony’s Chocolonely. And it’s our mission to make other people as passionate about 100% slave-free chocolate as we are.
But let’s begin at the beginning.
Crazy about chocolate
Of course we’re crazy about chocolate. Chocolate, we mean, made from pure cocoa without any bitter aftertaste. The problem is that pure honest cocoa isn’t all that easy to find in a world in which cocoa is treated as just another mindlessly traded global commodity.
We think cocoa is much more precious than that. That’s why we set up long-term relationships with reliable and trustworthy cocoa farmers in Ghana and Ivory Coast. We know the farmers’ names, we know their cocoa. Buying direct from them is a key step towards 100% slave-free chocolate. Another important step is, we never cut corners on sourcing Fair Trade ingredients and organic products. The third step is you.
Serious about people
We’ve discovered the secret to life is not taking yourself too seriously while at the same time treating everyone else like a king (or queen). When it comes to cocoa farmers, we are very serious about people and their right to earn a fair wage. We call this our Bean to Bar philosophy; it begins with buying cocoa directly from cocoa farmers – establishing a long-term relationship with them and buying their cocoa for a fair price over a long period of time – and it ends with that satisfied post-chocolate smile on your face. From our farmers and suppliers to our fans, our mission is to give people a fair chance to be happy.
Raising the (chocolate) bar
We’re determined to change chocolate, and not just a little bit. By proving to the too-many naysayers that 100% slave-free chocolate is possible, we hope to inspire other—larger, much larger—chocolate makers to take responsibility for their cocoa. Honest, transparent and scrumptious chocolate! We believe we can transform the global chocolate trade into a 100% slave-free industry. Want to follow our journey towards 100% slave-free chocolate? Just click here.